itbeginswithyou.org Overview
General
Title |
Pan-African broadcast media HIV prevention campaign - Imagine the Possibility of an HIV-Free Generation: It Begins With YOU. |
Description |
'It Begins With You' offers information on the ABMP campaign. It is the first multi-year, pan-African, broadcast media-led HIV/AIDS public education effort. Using the tagline Imagine the Possibility of an HIV-Free Generation: It Begins With YOU � the campaign uses short-form, rights-free programming (such as public service announcements (PSAs) on radio and television) as well as long-form, rights-free programming (such as a television reality show and a radio mini drama series) to emphasize a p |
Keywords |
HIV free generation, Public service announcements, Broadcast media public education, HIV AIDS, HIV/AIDS Africa media, Rights-free programming, It begins with you, Imagine the possibility, Radio mini drama series, It begins with you |
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